What the package usually contains
- The P&L against plan and last year, by channel, with gross and contribution margin
- Cash, debt availability and the updated forecast
- Inventory: weeks of supply, aging and what is on order
- Customer KPIs: new and returning customers, acquisition cost, retention
- A page of management commentary: what happened, why, and what changes
None of this is new work. It is the same numbers as the close pack and the weekly recap, cut for a different reader, which is why it can be built once and reused.
Same question, two answers
The company delivered solid results this quarter, with revenue growth driven by strong customer demand. Management remains focused on profitable growth and operational excellence.
Says nothing a board can act on. No numbers, no plan, no cause, no ask.
Q3 net revenue was $5.9M, 4% over plan, and contribution margin was 31%, 120 basis points ahead. The beat is wholesale, where two accounts reordered early; direct is on plan. Cash is $1.1M above forecast for the same reason. The ask: approve pulling $300K of spring inventory forward to cover the reorders.
The agreed definitions, against plan, the cause, the cash effect and the decision the board is being asked to make.
What the model has to learn
- The agreed definitions. Revenue, margin, a customer, as management and the board settled them.
- The plan. The approved budget, by month and by channel, as the yardstick for every number.
- What this board asks about. The metrics and questions that come up every meeting, answered before they are asked.
- Management's voice. Commentary that reads like the CEO and CFO wrote it, direct and specific.
If the fund is the one asking, here is how this works across a portfolio. Most brands start with an operations audit timed to the next board meeting.
Related
Questions
What usually goes in a monthly package?
The P&L against plan and last year, cash and the forecast, inventory and its health, the channel and customer KPIs that drive the business, and a page of commentary from management. Each board adds its own requests over time.
Why agree the definitions first?
Because the first argument in most board meetings is about whose number is right. When revenue, margin and customer counts are defined once and every report uses them, the meeting moves on to decisions.
Does this replace the CFO?
No. The CFO decides what the package says and signs off on it. The model takes the assembly and the first draft of commentary off their desk.
How long until the first package?
The definitions and the first version usually come out of a two to three week audit, timed so the next board package is the first one it produces.